Isaac Tseng (Interaction Design, Co-leader)
Michael Tu (Interaction Design, Co-leader)
Daryl Li (Industrial Design)
Yixin Chen (Media Design Practices)
Xiaomeng Wang (Media Design Practices)
Personality has always been Volkswagen’s through-line in its long history. It has never held itself too seriously, has always embraced individual expression, and continues to spread happiness in a growing global community.From representing 1960s counter culture with the first Beetle and promoting peace and unity with the Type 1 & 2 Vans, to introducing affordable performance in the 1980s with the Mk1 GTI, Volkswagen speaks for those who think different.
Overall Ethos:
Volkswagen serves to provide a fun and personalized experience in everyday transportation accessible to everyone.
How Might We...
- help college student feel less stressed?
- help the driver's friends feel more enjoyment?
- increase connection between friends in a tech-filled world?
- provide a smooth driving experience for newbie drivers?
- create reliable and fun space for drivers?
Main Use Cases
- Navigation
- Voice AI Assistant
- Emotional Detection + Schedule
- Cabin Mood Modes
- Advanced View Driving Assistant
Main Use Cases
- Navigation
- Voice AI Assistant
- Emotional Detection + Schedule
- Cabin Mood Modes
- Advanced View Driving Assistant
Automotive UX
Semi-Autonomous Driving
Voice User Interface
AI Assistance
College Students in 2035
- Early Majority Adopters of Semi-autonomous Automobiles
- Values: Fun, Affordable, Reliable
North America
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